Nixxie’s solution is a unique second generation algorithmic contextual advertising solution.
This is how its works:
Our spider goes to a website, grabs content, stores it in a database and searches for links on the pages. It follows all internal links (unless blocked by robots.txt rules)
The Brain, a Semantic Analysis Engine, undertakes algorithmic pattern recognition analysis to understand the page in the same way a person does.
The Brain applies a paid keyword to the page. If an unsuitable or non specific keyword is returned, it will intelligently attempt to assign a new paid keyword. The Brain constantly updates and renews its database of paid keywords.
Result: The Nixxie Advertising System displays the most relevant adverts for each page.
Nixxie’s technology currently works in English only. Other language versions are in development.
Our unique proprietary contextual technology can be utilized in a variety of applications. If you would like to talk to us about a potential application please contact our sales team.